Rebranding
Look as good as you actually are.
We rebrand companies that have outgrown their logo, their colours or their story, from a careful refresh that keeps your recognition to a complete new identity.
A dated brand makes a strong company look smaller than it is. Customers can’t see your track record or your team; they see your logo, your website and your truck. A rebrand makes sure what they see matches the business you’ve built.
Refresh or full rebrand?
Not every company needs to start over. We help you choose how far to go.
Insurance · Logo evolution + website
Sixty years of trust, a sharper first impression.
The Trust has protected psychologists since 1962. Instead of throwing that history away, we evolved its logo and built a new website around it, so the brand looks current while still feeling like the company members already rely on.
Biotech · Logo refresh + website
A refreshed mark with a story behind it.
For Wandler Probiotics, a family-driven biotechnology company, we refreshed the logo around a leaf-shaped W and the line “a catalyst for harmony,” then carried it through a new website.
Why companies trust us with their rebrand.
A rebrand touches every part of a business, so it needs a team that can carry it from strategy to the last business card.
We protect what’s working
We find the parts of your brand customers already recognize and build on them.
Strategy before design
We agree on who you’re for and what you stand for before we draw a single logo.
One team for the whole rollout
Identity, website, print and signage come from the same designers, so everything matches.
1,000+ projects behind us
From startups to established brands like Kalypso, a Rockwell Automation business.
We’ve earned some good company. Recognize anyone?
Ready for a brand that matches your business?
They took the time to truly understand our brand and vision, and translated that into a website that is both visually appealing and highly functional.
They truly understood our ideas and vision and were able to translate them into well-executed designs that aligned perfectly with what we wanted.
Tell us about the brand you’ve outgrown.
Tell us a bit about your goals and we’ll be in touch as soon as we’re able to explore how we can help bring your vision to life.
Frequently asked questions.
How do I know if my business needs a rebrand?
Common signs: your logo looks dated next to competitors, your brand doesn’t reflect what you sell today, you’ve merged or expanded, or customers assume you’re smaller than you are. If you’re apologizing for your brand in sales meetings, it’s time.
What’s the difference between a brand refresh and a rebrand?
A refresh keeps your name and the recognizable core of your logo and modernizes everything around it. A full rebrand can change the name, the identity and the positioning. Most established companies need a refresh; companies that have changed direction need a rebrand.
Will a rebrand confuse our existing customers?
Not if it’s planned well. We keep recognizable elements where they matter, and we help you announce the change on your website, social channels and to your customers so the switch feels like an upgrade, not a surprise.
How long does a rebrand take?
A brand refresh usually takes 6 to 10 weeks. A full rebrand with strategy, naming or a new website takes longer. The rollout to signage, vehicles and print can happen in stages after launch.
Do you redesign the website as part of a rebrand?
We can, and most clients choose to. Launching the new brand on a new website at the same time makes the change clear and avoids a mismatched period. See our website redesign page for how we keep your search rankings during the switch.
Related
Works best alongside
A rebrand often goes hand in hand with branding & identity design, brand guidelines and a website redesign. For the reasoning behind it, read how branding impacts your bottom line.
Resources & articles
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