Case study · Rémy Cointreau
Rémy Cointreau
An annual review deck for SoHo Experiential's meeting with Rémy Cointreau: a year of event data, budgets and staffing made clear and on brand.
01 — Context
Experiential marketing presentation design for a spirits client
SoHo Experiential runs event and sampling programmes in the United States for Rémy Cointreau brands, from Rémy Martin and Cointreau to The Botanist, Bruichladdich and Mount Gay. The FY1819 MSA meeting in March 2019 was where SoHo would review the year's work and set out the plan for the next. SoHo needed a deck that could carry a lot of numbers and still feel worthy of a luxury spirits house. It was a job for experiential marketing presentation design: turning a year of field activity into a clear story.
The deck had a very specific reader in mind. Rémy Cointreau's team would be looking at event counts, budgets, staffing hours and next year's investment, brand by brand. The deck had to be accurate, easy to follow in a meeting room, and polished enough to reflect well on the agency presenting it.
We were brought in for the presentation design: structuring the content SoHo provided into a clear sequence and designing every slide. The deck is SoHo's, prepared for Rémy Cointreau, and we designed it to sit comfortably alongside both brands.
02 — Structure
Two brands, one meeting agenda
The cover does a lot of quiet work. SoHo's own wordmark, stacked large in white with a gold S, takes the left side on black. On the right, a red panel marked "Prepared for" carries the Rémy Cointreau name and monogram. It tells the room straight away who is presenting and who the work is for.
Inside, the deck follows the meeting's own agenda: a review of FY1819 (original contracted scope, projected final scope, retained resources and enhancements) and a plan for FY1920 (experiential and sampling programmes, projected scope of work, proposed resources, investments and budget). We set both columns on the agenda slide so attendees can see the shape of the meeting before it starts.
Section titles sit in solid red bars in a bold geometric sans, while longer statements use a classic serif. The Rémy Cointreau monogram sits in the bottom-right corner of every content slide, and a small gold bar with the SoHo Experiential name anchors the bottom left.
03 — Data
Making 5,000+ events readable at a glance
The heart of the deck is the numbers. One slide lists every programme for Rémy Martin, Cointreau, The Botanist, Bruichladdich and Mount Gay, with total events, projected events and variance in columns. We grouped rows under each brand name, used dotted rules to keep columns aligned without heavy gridlines, and gave the totals row a gold band so the bottom line is impossible to miss. A short serif summary sits alongside for anyone who wants the headline rather than the table.
Incremental events, the extra activations added during the year, became two donut charts: one for events by division and one for budget by division, with CS, Northeast, South and West in a consistent four-colour key. Seeing them side by side makes it obvious where activity and spend did and did not line up.
Staffing is often the hardest thing to show cleanly. We turned the retained team into an organisation chart in three colour-coded columns: client service in outlined boxes, field marketing in red and production in grey, with each role's hours and time on the business noted inside its box. This is the kind of data visualisation that saves a presenter several minutes of explanation.
04 — Craft
Luxury details for a business meeting
A review deck can easily feel like a spreadsheet with a logo on it. To avoid that, we introduced fine pen-and-ink botanical illustrations (rose hips, a wheat stalk) that echo the ingredients behind the spirits. They appear on lighter slides such as the agenda, the enhancements and the next steps, giving the eye a rest between data-heavy pages.
Where SoHo described new cost-saving measures for commercial sampling, we added a strip of cocktail and bottle photography so the slide connects back to what the events actually look like. The deck closes on a full red "Thank you" slide with the wheat illustration in black.
For more corporate decks, see our presentation work for Johnson & Johnson, or our pitch deck for the produce grower Bright Farms, another project for the food and beverage sector.
What we delivered
A complete annual review deck for SoHo Experiential's meeting with Rémy Cointreau.
