Case study · Release Point
Release Point
Website, MIDAS platform launch deck and campaign graphics for ReleasePoint, a provider of medical record retrieval for insurance and legal clients.
01 — Context
Medical record retrieval, made to look as modern as it is
ReleasePoint is a national provider of medical information retrieval. Insurance carriers, law firms, disability, SSDI and research organizations request medical records through it, and its data mining and QA processes turn those records into analytics they can act on.
ReleasePoint asked us for a broad suite of work: a brand revitalization, a new website, PowerPoint presentations, email campaign designs, trade show booth graphics and marketing materials. The biggest moment in that period was the launch of MIDAS, a health information platform for underwriting and claims. With that many channels, consistency was the real challenge: every piece, from a booth wall to an email header, had to feel like it came from the same technology company, not a records office. We started by refreshing the brand identity so the rest could follow.
02 — Brand and MIDAS launch
Black, white and one electric lime
The refreshed system is deliberately restrained: near-black and white, a clean geometric sans-serif, thin outline graphics, and a single lime green used as a highlighter on the most important words. A sky blue plays a supporting role. The result reads as precise and data-driven, which is exactly what ReleasePoint sells.
For the MIDAS launch we built a full pitch deck. It introduces MIDAS as the only industry solution delivering decision grade data regardless of information source, then breaks the platform into its products (MIDAS APS, MIDAS EHR and MIDAS Transform) with a colour-coded tag for each. Process diagrams, technology platform slides and a dark closing "Thank you" keep the story moving. It is presentation design that has to work in a sales meeting and as a leave-behind.
The same language carries into launch graphics. A square ad announces the MIDAS Health Information Platform with the lime highlight and a vertical #decisiongradedata tag. A simple equation graphic, Technology + Service = Transformation, sums up the company's positioning for social media and presentations alike.
03 — Website
A homepage that earns trust in the first screen
ReleasePoint's buyers are risk-averse: insurers and law firms handling sensitive medical information. The homepage had to prove credibility immediately. It opens on black with the headline "Streamlining medical record retrieval workflow," the first word marked in lime, and a line explaining that some of the nation's largest insurance carriers and legal practices request their records through ReleasePoint. A strip of client logos sits directly beneath.
Below the fold, "Medical information for the digital age" introduces the services, with Retrieval, Organization and Medical Data tags. Grayscale photography with small lime and blue squares keeps the page in brand, and a product portfolio section gives each MIDAS product its own card. Faint vertical grid lines run the length of the page, a quiet nod to the structure and precision of the data behind the business.
Our website design follows the principles in our guide to what makes a great homepage. For another healthcare brand system, see Oasis Health Partners.
What we delivered
A suite of brand, digital and sales materials for ReleasePoint.
- 01Brand revitalizationRefreshed palette, typography and graphic language.
- 02Website designHomepage and product pages for ReleasePoint and MIDAS.
- 03PresentationsMIDAS pitch deck and PowerPoint templates.
- 04Campaign graphicsLaunch ads and positioning graphics.
- 05Email campaignsEmail designs in the refreshed brand.
- 06Trade show boothDisplay booth graphics and marketing materials.
