Case study · West Side Beef Co.
West Side Beef Co.
E-commerce website design and development for West Side Beef Co., a Hamilton farm-to-door meat delivery company, with subscriptions, a delivery-zone checker, recipes and farm stories.
01 — Context
Farm-fresh meat, delivered on Fridays
West Side Beef Co. has been in business since 2010, and it's proudly based in Hamilton, Ontario. What started as a simple request for restaurant-quality beef at home grew into a farm-to-door business built on ethical farming, whole-animal butchery and freshness. The team works directly with farmers who raise hormone-free, antibiotic-free meat, then delivers it every Friday in insulated boxes, from Hamilton to the GTA and beyond.
Online, customers need to shop cuts or start a subscription, check whether West Side delivers to their street, and understand where their food comes from. West Side asked us to design and build an e-commerce website to do all three.
02 — Design
A butcher shop with a farmhouse feel
The brand already had a strong ribbon logo in navy and red, so we built the site around it: a soft, slightly worn slab serif for headlines, clean sans-serif body copy, a warm paper texture and plenty of real farm photography. Polaroid-style photos, red label tags and a handwritten ledger in the background give it the feel of a family business without tipping into kitsch.
The homepage tells the story in the order a new customer needs it: who West Side is, what's in the shop, which farms they work with, how ordering works and where they deliver. It's storytelling that sells, one scroll at a time.
03 — The shop
Order once, or every week
Customers can shop à la carte or build a subscription. Every product page lets you choose a pack size, pick a one-time purchase or subscribe for regular delivery, and add to cart in a couple of taps. Product cards show subscribe-and-save pricing up front, with clear new, sale and out-of-stock labels.
Recipes sit alongside the shop, with step-by-step instructions and ingredient lists that point back to West Side products, from weeknight pasta to braised short ribs. It gives people a reason to come back between orders.
04 — Delivery
Do you deliver to me?
For a delivery business, that's the first question every visitor has, so we gave it its own tool. Enter a postal code and the Delivery Regions page tells you straight away whether West Side delivers to your area, what shipping costs at each cart total, and that orders over a set amount ship free. Anyone close by can pick up for free at the Hamilton location instead.
Below the checker, all 39 delivery areas are listed, from Acton and Barrie to Whitby and Whitchurch-Stouffville, so nobody has to guess. The homepage repeats the promise with a simple map and a "check your delivery zone" button. Small decisions like this are what move people from click to customer.
05 — The family
And a sister site: The Packing House
West Side's partners include Fenwood Farm, Tanjo Family Farm, Beverly Creek Farms and The Packing House, a family-owned wholesale butcher in Hamilton led by founder Jeremy Losier. The Packing House supplies restaurants, grocery stores, butcher shops and caterers across southern Ontario, and it needed a website of its own.
We designed it as a moody, editorial one-pager: an indigo sidebar, a refined serif, in-house photography of dry-aged beef, a full list of wholesale services and an introduction to Jeremy. It's a different audience from West Side's home cooks, so it gets a different voice, while the two sites sit comfortably side by side.
The build
A full shop, start to finish
- Year West Side Beef Co. was established
- 2010Proudly based in Hamilton, Ontario.
- Page designs
- 20+Shop, product, cart, checkout, account, recipes, blog, policies and more.
- Delivery areas listed
- 39From Hamilton to the GTA and beyond.
06 — The result
Buying local, made easy
West Side Beef Co. now has a website that feels like the business: honest, warm and proud of its farms, with a proper e-commerce engine underneath. Customers can find their cuts, set up a subscription, confirm delivery and pick a recipe for dinner, all in one place.
For more farm and food work, see our projects for Steel Rollin Ranch and Brickhouse Smokery, or explore our food and beverage portfolio.
What we delivered
- 01Website design20+ page designs in a warm, farmhouse-inspired style.
- 02E-commerceShop, product pages, subscriptions, cart, checkout and accounts.
- 03Website developmentDesigned and developed by Envy.
- 04Delivery-zone checkerPostal code lookup, shipping costs and a list of delivery areas.
- 05Recipes and blogRecipe pages, farm stories and news.
- 06The Packing HouseA one-page website for the Hamilton wholesale butcher.
