When you receive your logo package, you’ll notice that we provide multiple file types. Each type has its unique characteristics and uses, ensuring your logo looks its best across various platforms and mediums. Here’s a breakdown of the most common file types and how to use them effectively. Have questions? Shoot us a message!
Vector Files: AI, EPS, and SVG
AI (Adobe Illustrator):
AI files are editable vector files created in Adobe Illustrator.
- Best Use: Use AI files for any design work that requires scalability without loss of quality. This includes print materials like business cards, brochures, and banners.
- Why It’s Useful: Because they are vectors, AI files can be resized to any dimension without pixelation, making them perfect for both large-scale prints and small digital use.
EPS (Encapsulated PostScript):
EPS is another vector format widely used in the design industry.
- Best Use: EPS files are ideal for professional printing. They can be used by most graphic design software, making them versatile for various applications.
- Why It’s Useful: Like AI files, EPS files maintain high quality at any size and are easily editable by designers.
SVG (Scalable Vector Graphics):
SVG files are vector images that can be used on the web.
- Best Use: SVGs are perfect for websites and digital applications because they are lightweight and scalable.
- Why It’s Useful: They load quickly on web pages and look crisp on any screen size or resolution.
Raster Files: PNG, JPG, and GIF
PNG (Portable Network Graphics):
PNG files are raster images that support transparency.
- Best Use: Use PNGs for web graphics, such as logos on websites, social media, and presentations.
- Why It’s Useful: PNG files support transparent backgrounds, making them ideal for overlaying on different coloured backgrounds without a white box around the logo.
JPG/JPEG (Joint Photographic Experts Group):
JPG files are compressed raster images. These files can be either print or web resolution.
- Best Use: Ideal for photographs and images on websites and social media.
- Why It’s Useful: While not suitable for images with transparency, JPGs are perfect for high-quality images with smaller file sizes, making them faster to load.
GIF (Graphics Interchange Format):
GIF files are raster images that support animation.
- Best Use: Use GIFs for simple graphics, small animations, and low-resolution clips.
- Why It’s Useful: While not typically used for logos, GIFs can be useful for animated elements in digital marketing.
Print Files: AI, EPS, SVG, PNG, JPG, and PDF
In order for any file to be considered print-ready it must be 300dpi minimum, CMYK, and preferably the correct size that you wish to achieve in print. Any of the files listed above can be used in print, so long as they fit the list of basics outlined. If you aren’t sure – double-check with us if you aren’t sure!
Choosing the right file
Web & Digital
SVG and PNG are your go-to formats. SVG for scalable vector graphics on websites and PNG for transparent background images. If you’re trying to keep file-sizes down for web images that don’t require scalability or transparency – JPG is your best friend, every time.
Print Materials
Use AI, EPS, or high-resolution PDF, JPG, or TIF files to ensure your logo prints sharply on various materials. If you aren’t quite sure which to choose – ask your printer, or shoot us a message. We’ll be able to point you in the right direction.
Social Media
JPG for photographs and complex images where a small file size is beneficial, and PNG for images requiring transparency. You shouldn’t need to use any of the higher resolution file types, and quite often the social platforms will upload them in poor quality anyway!
Understanding the different file types and their best uses will help you maintain the integrity and quality of your brand’s logo across all mediums. When in doubt, refer to this guide or consult with your designer to ensure you’re using the right format for your needs. This way, your brand will always look its best, no matter where it appears – print, web, or social media.
