SimplyO3 was looking to polish their logo and overall look & feel. Their goal was to convey cleanliness, safety, trustworthiness, and a more clinical look. We achieved this with use of colour theory ideals via the utilization of soft greys, blues, and purples. The first deliverable was a set of three user manuals for three different devices. These really helped set the tone for the rest of the project, and gave the client a clear understanding of the where the brand was headed. We then moved forward with flyers, a trifold brochure, business cards, and tradeshow items.