At Envy Design Co., we’re not just designers — we’re also fans of exceptional products. County Bounty Soda Co. has been a favourite in our fridge for years. We’re passionate about its unique, farm-to-glass flavours and high-quality ingredients, but we felt the original branding didn’t quite do justice to what’s inside the can. The soda itself has a rich, artisanal quality that we wanted to bring to life through a reimagined design, aligning the look with the outstanding taste we know and love.
Before: A Foundation Needed More Artisanal Flair
While the original County Bounty label was functional, it didn’t fully capture the handcrafted, small-batch essence that makes this soda so special. The bold colours and straightforward layout felt a bit too generic, missing the unique character that sets County Bounty apart in the craft soda market. We saw an opportunity to enhance the brand’s visual appeal and make it truly stand out on the shelf — something that reflects the authentic, refreshing flavours inside.
After: Bringing County Bounty’s Quality to the Forefront
Our redesign took inspiration from the farm-fresh ingredients that define County Bounty’s sodas. We introduced hand-drawn illustrations of fruits to celebrate each unique flavour, like Raspberry Lime and Gooseberry Peach, with soft, natural colour gradients to give the can a fresh, inviting feel. The elegant typography and artisanal illustrations combine to create a look that’s bold yet refined, capturing the product’s premium quality without sacrificing its down-to-earth local charm.
For us, this project was more than just a design challenge — it was about honouring a product we love and believe in. County Bounty’s commitment to quality deserves a design that resonates with consumers and reflects the soda’s handcrafted goodness. With this updated look, County Bounty could proudly take its place on shelves, attracting both longtime fans like us and new customers drawn to its fresh, artisanal vibe.
A Logo and Brand Refresh That Reflects County Bounty’s Premium Quality
Updating the County Bounty brand wasn’t just about creating a more visually appealing can — it was about crafting an identity that resonates with the true quality of the product. County Bounty Soda Co. has always been a standout in terms of flavour and ingredient quality, but its logo and branding didn’t fully reflect the artisanal care and farm-to-glass philosophy that make it so special.
In our refresh, we elevated the logo to embody a refined, upscale feel while preserving its approachable, rural and local charm. The new typography is clean and elegant, exuding a sense of authenticity and sophistication. We kept the design simple yet intentional, ensuring it speaks to a discerning audience who values both quality and craftsmanship.
This new look not only enhances brand recognition but also resonates with consumers who appreciate artisanal, thoughtfully made products. With updated packaging and a refined logo, County Bounty’s visual identity could match the exceptional quality inside every can, inviting consumers to experience a soda that’s as premium as it looks. This cohesive brand refresh would allow County Bounty to stand proudly among upscale beverage choices, capturing attention on the shelf and in the hands of its loyal fans.
Toronto Packaging Design: Why Design Matters
When we elevate a brand’s design, we’re not just changing its look — we’re enhancing the story it tells. With this refreshed branding, we aimed to create a label as compelling as the product itself, bridging the gap between appearance and experience.
