Your Cousin Who ‘Does Websites on the Side’ Is Not a Web Designer

We’ve all heard it before — maybe at a family dinner or a casual chat: “My cousin does websites on the side. They’re pretty good, and they don’t charge much.” Suddenly, that easy, affordable solution starts looking pretty tempting.

But if you’re a business owner in Canada, especially in a competitive market, you need to think twice. Your website isn’t just a digital brochure — it’s your brand’s first impression, your online storefront, and your silent salesperson working around the clock to attract and convert clients.

Handing this critical job to someone who “does it on the side” isn’t just risky; it can seriously harm your brand’s reputation and growth.

At Envy Design Co., a trusted Canadian graphic design agency and Canadian web design agency, we’ve seen the fallout when businesses choose convenience or low cost over expertise. Websites by amateurs may look fine at first glance but often suffer from slow speeds, poor mobile usability, outdated design, confusing navigation, and weak SEO. These hidden flaws don’t just frustrate visitors — they quietly drive them away, costing you clients and revenue every day.

And it only gets worse. Fixing a poorly built website later is costly, complicated, and can damage your brand trust. This isn’t about bashing side hustles — we respect passion and learning. But your business deserves more than a dabble.

In this blog, we’ll explore why trusting a “side hustle” with your website is a gamble, reveal common amateur mistakes, and show why partnering with a professional Canadian branding agency like Envy Design Co. is a smart, strategic choice for your brand’s future.

Ready to see why your business deserves better? Let’s dive in.

Imagine walking into a physical store for the first time. What makes you decide if you want to do business there? Is it the lighting, the cleanliness, the friendliness of the staff, or how easy it is to find what you need?

Your website plays the exact same role — only in the digital world.

In 2025, Canadians are browsing online more than ever. Whether they’re researching products, hunting for services, or vetting brands, your website is often their first impression. Studies show over 70% of consumers judge a company’s credibility based solely on its website design. That means if your site looks outdated, confusing, or loads slowly, you risk losing their trust before they even read your content or meet your team.

For Canadian businesses competing locally and nationally, this is critical. As a leading Canadian graphic design agency and Canadian branding agency, Envy Design Co. understands the unique cultural and market nuances your website must capture to genuinely connect with Canadian audiences. It’s not just about aesthetics — it’s about sending the right message and building authentic trust.

Your website shouldn’t just exist — it should actively drive your business forward. Whether it’s generating leads, booking consultations, selling products, or telling your story, your site needs to perform like a well-oiled machine. When designed with skill, it boosts engagement, conversions, and strengthens your brand identity.

Here’s the hard truth: a poorly built website doesn’t just underperform — it actively damages your brand. A site that crashes, has broken links, or is hard to navigate tells visitors you don’t value quality or professionalism. In today’s digital landscape, where competitors are just a click away, that’s a risk no Canadian business can afford.

So if your website is your brand’s most valuable asset, why trust it to someone who treats it as a side project?

The web design world is filled with talented people — but it’s important to distinguish between those who do it casually and those who do it professionally.

Hobbyists and side hustlers may have learned basic skills through YouTube tutorials or free courses. They might be familiar with drag-and-drop builders or templates. And sure, they can put together something that looks okay, especially on a surface level. They might even know how to use tools like Wix or Squarespace.

But professional web designers? They’re a different breed.

At Envy Design Co., as a Canadian web design agency, our team undergoes continuous training on design trends, coding standards, user experience (UX), accessibility, search engine optimization (SEO), and brand strategy. Why? Because a website isn’t just about aesthetics; it’s about combining creativity with functionality and strategic marketing goals.

Here are some critical differences:

• Design is strategic, not accidental: Professionals create with purpose. Every color, font, image, and layout serves a goal—whether to build trust, highlight calls to action, or guide user
  behavior. A hobbyist might choose “what looks cool” without considering how it supports your business.
• User experience (UX) matters: Professional designers obsess over how visitors interact with your site. Is it easy to find information? Does it load quickly? Is it accessible on mobile? These details dramatically affect bounce rates and conversions.
• Coding quality affects performance and SEO: A well-coded site loads faster, is more secure, and ranks higher on Google. Hobbyist sites often rely on “quick fixes” or templates that can hamper performance and search visibility.
• Brand consistency is key: Professionals understand how to translate your brand identity into design. Your website should reinforce your unique voice, values, and positioning in the market. This is something only a Canadian branding agency can truly deliver for businesses that want to stand out.
• Maintenance and scalability: Business websites evolve. Pros know how to build flexible sites that grow with you, while amateurs often produce static designs that become obsolete quickly.

Simply put, your cousin’s “website on the side” is unlikely to provide this strategic, professional approach—no matter how well-intentioned they are.

Choosing to trust your website to a cousin, friend, or freelancer who “does it on the side” often seems like a budget-friendly shortcut. But the risks they bring to your business far outweigh any upfront savings. At Envy Design Co., a trusted Canadian graphic design agency and Canadian web design agency, we see this pattern all too often — businesses coming to us to fix problems caused by shortcuts taken earlier.

Let’s get real about the risks you face when your website isn’t created by seasoned professionals.

Even if your website looks decent, an amateur design will often lack a thoughtful user experience (UX). That means your visitors get frustrated because they can’t find the information they need, the pages load slowly, or the site isn’t mobile-friendly. With over 60% of web traffic now on mobile devices, any glitch or poor navigation can quickly turn visitors into lost leads.

Professional designers prioritize UX with user journeys, testing, and design iterations. They ensure your site works intuitively on all devices and browsers, turning visitors into loyal customers. Your cousin might build something fast — but will it actually convert?

Search engine optimization (SEO) is a critical factor for your website’s visibility and long-term success. Most amateurs either don’t know how to optimize your site or treat SEO as an afterthought. That means your beautifully designed site might never show up on Google’s first page, leaving your business invisible to potential clients.

A Canadian branding agency and Canadian web design agency like Envy Design Co. integrate SEO best practices from the ground up, ensuring your website ranks higher and attracts relevant traffic. This is an investment that pays off in consistent, organic growth.

Cybersecurity isn’t just for big corporations. Small and medium businesses in Canada face daily risks from malware, hacks, and data breaches. Amateur web designers may not implement essential security protocols such as SSL certificates, regular updates, and backups.

A hacked website means downtime, lost data, and a shattered reputation — consequences that can cost thousands or more to repair. When you work with a professional agency, security is built into the process, giving you peace of mind.

Your website is your brand’s digital home, and a website designed by someone unfamiliar with your brand can easily miss the mark. They might choose generic templates or mismatched visuals that dilute your message and confuse visitors.

At Envy Design Co., we’re not just a graphic design agency Canada trusts for aesthetics — we’re a Canadian branding agency that ensures every pixel, font, and photo aligns perfectly with your unique brand voice. Your website should feel like a natural extension of your business, not a generic placeholder.

Initially, hiring a family member or friend who “does websites” might seem like a win for your budget. But the truth is, quick and cheap websites often require constant fixes, updates, or even full redesigns as your business grows. These hidden costs — in both money and time — can quickly surpass the investment of hiring a professional from the start.

Envy Design Co. focuses on building scalable, future-proof websites designed to grow with your business, saving you headaches down the road.

Websites built by amateurs often suffer from messy, inefficient, or outdated code. This doesn’t just slow down your site — it creates compatibility issues with new browsers, plugins, or platforms. It also makes future updates or improvements difficult and expensive.

A professional Canadian web design agency ensures clean, modern code that meets industry standards, enabling smooth functionality now and in the future.

When your cousin’s “side hustle” ends, so does their availability. Most amateurs don’t have formal support structures or contracts to handle ongoing updates, bugs, or emergencies. This leaves you stranded when your site breaks or needs improvements.

With a professional agency like Envy Design Co., you get dedicated support teams and service agreements to keep your website running smoothly and your business moving forward.

Why do some brands stick in your head while others fade?

It’s not just a great logo or nice colours. Truth is, it’s how everything fits together.

With a cohesive brand, every interaction feels familiar. No matter where someone sees you, regardless if that’s your website, a social post, or an ad, it all clicks. Take Hudson’s Bay, for instance. They’ve kept their signature stripes and refined elegance intact for decades exactly because of this.

Strong visual consistency means no guessing. People should know it’s your brand the second they see it. They immediately have a gut feel that it’s you, not just any random page.

Let’s illustrate this with a few examples of what we’ve seen at Envy Design Co.:

• A local Canadian retailer hired a family member to build their site on a popular drag-and-drop platform. The site looked “okay” but lacked proper SEO setup and was slow to load on mobile. Months later, the business struggled to get online orders, missing out on a critical revenue stream. After partnering with us, they saw a 45% increase in organic traffic within 3 months.
• A professional services firm wanted a quick, low-cost website from a freelancer “doing it on the side.” The resulting site had broken contact forms and unclear navigation, causing potential clients to bounce. We redesigned their site with a strategic focus on user experience and messaging, boosting inquiries by over 60%.

These aren’t isolated cases — they’re everyday realities for Canadian businesses that try to save money upfront but pay for it in lost credibility and growth.

Working with a professional agency isn’t just a safer option — it’s a strategic move. At Envy Design Co., a trusted Canadian web design agency, we go beyond visuals to build websites that support real business growth. Unlike hobbyists who focus solely on looks, we design with purpose — aligning every element with your goals, audience, and market. Our process is collaborative and transparent, so you’re always informed and involved.

We also deliver quality that meets industry standards. Our websites are responsive, accessible, SEO-friendly, fast, and secure — built to perform reliably and grow with your business. And we’re here long after launch, offering support and maintenance so your site stays updated and protected.

With Envy Design Co., you gain a full team — designers, developers, strategists, and project managers — working together to deliver results. We don’t use off-the-shelf templates. Everything is custom-crafted to reflect your brand and stand out in a competitive digital space.

And most importantly, we measure performance. Using tools like Google Analytics and heatmaps, we track what’s working and optimize for better engagement and conversions — ensuring your website becomes a true asset.

At Envy Design Co., we make working with an agency easy and worthwhile. As a Canadian graphic design and branding agency, we understand local markets and create websites that resonate with Canadian audiences. Our client-first approach means we build lasting partnerships, not just websites. With a proven track record and a full range of services — from branding to web development and digital marketing — we’re your one-stop solution for building a powerful, effective online presence.

In 2025, your website is more than just a digital brochure — it’s your brand ambassador, sales machine, and first impression all rolled into one. Trusting your website to a cousin who “does websites on the side” is a risk that Canadian businesses can no longer afford.

Hiring a professional Canadian web design agency like Envy Design Co. guarantees you get a partner dedicated to your success. We combine creativity, strategy, technical expertise, and local market knowledge to deliver websites that truly elevate your brand.

If you’re ready to stop gambling with your online presence and start growing your business with confidence, let’s talk. Your brand deserves a website that works as hard as you do.