Unboxing an experience.

Faeth Therapeutics is at the forefront of breakthrough science that uses metabolism to starve cancer as a way of treatment through diet. We collaborated with Faeth to reimagine their unboxing experience and make it something worthy of the patients they serve. We did a deep-dive into their audience, goals, and emotional direction and produced a series of labels and packages that would be easily read and recognizable from a birds-eye-view and while in the refrigerator.